Chapter 5

Who sells for me after I leave the room?

Ai bán hàng cho tôi khi tôi rời phòng họp?

The chapter's question

What will the attendees tell their colleagues about this meeting?

Big idea

The real decision happens in an internal meeting you are not invited to.

In this chapter

  1. Part 5.1

    A One-Pager They Can Forward

    What do I give them so they can present it internally?

  2. Part 5.2

    The Questions They'll Face

    What will their manager ask, and can they answer it?

  3. Part 5.3

    Your Internal Champion

    Who inside that company is helping me, and what do they need?

  4. Part 5.4

    Against the Alternatives

    Whom am I being compared with, including doing nothing?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Showing, Not Telling is free to read right here.

Read in Conan School

Chapters of Showing, Not Telling

  1. 1.Does showing more features persuade more buyers?
  2. 2.Great demo, but was the decider in the room?
  3. 3.Am I presenting well, or just talking too much?
  4. 4.They loved the demo, so why no progress?
  5. 5.Who sells for me after I leave the room?