Chapter 4

They loved the demo, so why no progress?

Khách khen buổi trình bày, sao đơn vẫn không đi?

The chapter's question

At the end of the meeting, what do both sides agree to do, and on which date?

Big idea

A presentation without a specific next step is a presentation that ended the relationship.

In this chapter

  1. Part 4.1

    Proposing the Step

    What am I proposing, and how small is it?

  2. Part 4.2

    Booking It There and Then

    Do I fix the date while we are still in the room?

  3. Part 4.3

    When They Say They'll Review

    What does that phrase mean, and how do I ask again?

  4. Part 4.4

    What to Send After

    What do I send afterwards, and within what time?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Showing, Not Telling is free to read right here.

Read in Conan School

Chapters of Showing, Not Telling

  1. 1.Does showing more features persuade more buyers?
  2. 2.Great demo, but was the decider in the room?
  3. 3.Am I presenting well, or just talking too much?
  4. 4.They loved the demo, so why no progress?
  5. 5.Who sells for me after I leave the room?