Chapter 5

Who listens to a great analyst who presents poorly?

Tính giỏi mà nói dở, ai nghe mình?

The chapter's question

In the last meeting, how many minutes did I spend on the most important number?

Big idea

Finance people lose influence in the presentation, not in the calculation.

In this chapter

  1. Part 5.1

    Leading With the Conclusion

    Do I state the conclusion first or build up to it?

  2. Part 5.2

    When You Don't Know

    When I do not have the answer, what do I say?

  3. Part 5.3

    Delivering Bad News

    What structure do I use to deliver bad news?

  4. Part 5.4

    Ending With a Recommendation

    Am I proposing a specific action, or only presenting?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Reports People Actually Use is free to read right here.

Read in Conan School

Chapters of Reports People Actually Use

  1. 1.If a report is for everyone, who reads it?
  2. 2.Thirty-page report: how many pages get read?
  3. 3.Is knowing the variance enough?
  4. 4.Why does every meeting become a fight over numbers?
  5. 5.Who listens to a great analyst who presents poorly?