Chapter 2

Thirty-page report: how many pages get read?

Ba mươi trang báo cáo, sếp đọc mấy trang?

The chapter's question

Which question does the first page of my report answer?

Big idea

The first page must answer three questions; the rest is only for those who want to check.

In this chapter

  1. Part 2.1

    Three Questions Up Front

    What happened, why, and what should be done?

  2. Part 2.2

    Compared to What

    Is this number against plan, against last month, or against last year?

  3. Part 2.3

    Which Metrics to Drop

    Which metric do I still report that nobody uses?

  4. Part 2.4

    Chart or Table

    When does a table say it more clearly than a chart?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Reports People Actually Use is free to read right here.

Read in Conan School

Chapters of Reports People Actually Use

  1. 1.If a report is for everyone, who reads it?
  2. 2.Thirty-page report: how many pages get read?
  3. 3.Is knowing the variance enough?
  4. 4.Why does every meeting become a fight over numbers?
  5. 5.Who listens to a great analyst who presents poorly?