BeautySomeone just starting to buy cosmetics
When every jar promises the same thing, I want to know which actually does it, so I do not pay for a line of text.
Khi mọi lọ đều hứa cùng một điều, tôi muốn biết thứ nào thật sự làm được, để không trả tiền cho một dòng chữ.
Job context
- Who
- A new buyer comparing products
- When
- At the shelf or the shop page
- Trigger
- Two jars ten times apart in price with identical claims
- Situation
- Marketing language and scientific language sound alike
- Constraints
- No background to read the evidence
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