Beauty

First-Time Cosmetics Buyers

Customer
Someone just starting to buy cosmetics
Context
Entering a field thick with terminology and promises

The Jobs of someone choosing among hundreds of products with no way to know which suits them.

5 Jobs

  1. 01When I am starting out and all the advice assumes I already know, I want a place to begin, so I do not buy ten things and abandon nine.5 Pains · 5 Desired Outcomes · 5 Existing Solutions
  2. 02When every jar promises the same thing, I want to know which actually does it, so I do not pay for a line of text.5 Pains · 5 Desired Outcomes · 5 Existing Solutions
  3. 03When starting out, I want to spend as little as possible until I know what I need, so I do not fill a cupboard with unused things.5 Pains · 5 Desired Outcomes · 5 Existing Solutions
  4. 04When counterfeits look identical, I want to buy the genuine article, so I do not put something unaccountable on my face.5 Pains · 5 Desired Outcomes · 5 Existing Solutions
  5. 05When everyone around appears to know already, I want to ask without embarrassment, so I am not working it out in silence.5 Pains · 5 Desired Outcomes · 5 Existing Solutions

The four perspectives are for Pro Members

The Job statements in this Set are open to everyone. Pains, Desired Outcomes, Existing Solutions and Opportunity Gaps live inside the community, for Pro Members.

See Pro Member