OperationsSomeone whose request sits inside an organisation's process

When I am asked to re-enter information they already hold, I want to not do that work, so I am not carrying a task the organisation could do itself.

Khi tôi phải điền lại những thông tin họ đã có, tôi muốn không phải làm việc đó, để không gánh hộ phần việc mà một tổ chức lẽ ra tự làm được.

Job context

Who
Someone using a large organisation's services
When
At every form
Trigger
Entering the same information a third time
Situation
The internal systems do not speak to each other
Constraints
Not filling it in means not proceeding

5 Pains

  • Providing information they already hold

    High

    Held by another part of the same organisation.

    Root cause: The internal systems are not connected

  • Forms ask for irrelevant things

    Medium

    Because some department once needed it.

    Root cause: Adding a field is far easier than removing one

  • Submitting documents to several departments

    High

    The same document, three different places.

    Root cause: Each department keeps its own file

  • One wrong detail means starting over

    Medium

    Without being told where.

    Root cause: Validation happens at the end rather than while typing

  • Their time counts as no cost

    Medium

    So nobody optimises for it.

    Root cause: Cost pushed onto the customer appears in no ledger

5 Desired Outcomes

  • Not re-supply what they already hold

    Functional
  • Only answer what is genuinely needed

    Functional
  • Submit a document once for the whole organisation

    Functional
  • Be told immediately what is wrong

    Functional
  • Have their time treated as costly

    Social

5 Existing Solutions

A solution is not the same thing as a product, a customer can hire a behaviour or a workaround too.

  • Keep the usual documents ready

    Behaviour

    Reduces the effort each time, and the effort is still yours.

  • Use the online form rather than paper

    Product

    Faster, usually asking exactly the same questions.

  • Ask in advance what is needed

    Behaviour

    Removes a few rounds, from an answer that is rarely complete.

  • Ask someone who has done it before

    Behaviour

    The most useful source, outside every official channel.

  • Pay someone to handle the paperwork

    Service

    Transfers the work, at money paid for another organisation's problem.

2 Opportunity Gaps

  • The cost of re-entering falls on the user and the saving on the organisation, and because the user's time appears in no ledger, it is always the cheapest place to push work.

    Why existing solutions fail: Connecting two internal systems is an expensive project whose benefit accrues to outsiders, so it always ranks last, and each year it is not done the cost is pushed onto thousands of people again.

    Potential opportunity: Costing customer time as a number and putting it in the same table as internal cost.

  • Adding a field is a safe act for whoever adds it while removing one is an act someone must answer for, so forms can only grow.

    Why existing solutions fail: The cost of a surplus field is divided across thousands of people and booked to nobody, while the risk of removing one has a name on it immediately, so the comparison always favours keeping it.

    Potential opportunity: Giving every form field an expiry, so keeping it becomes the act that needs a reason.