Deep Knowledge
Deep Books for first-time builders
Go deep on a problem before you act. Each Deep Book helps you make better decisions while building a business in the AI era.
Hook - The Art of Capturing Attention
5 chapters · Chapter 1 free to read
Concrete - Write to Be Understood
3 chapters · Chapter 1 free to read
Viral Post Anatomy - Dissecting Posts with 2000+ Shares
3 chapters · Chapter 1 free to read
Ethos Logos Pathos - The Art of Persuasion and Influence
3 chapters · Chapter 1 free to read
TOM (Top of Mind)
3 chapters · Chapter 1 free to read
One Sentence They Remember
5 chapters · Chapter 1 free to read
Evergreen Content - Build Content That Lasts
3 chapters · Chapter 1 free to read
Tropes - Story DNA
3 chapters · Chapter 1 free to read
Who Actually Buys
5 chapters · Chapter 1 free to read
Modern Brand Platform - How Startups Build Brands That Create Movements
4 chapters · Chapter 1 free to read
Which Channel Actually Pays
5 chapters · Chapter 1 free to read
Content That Does a Job
5 chapters · Chapter 1 free to read
The Ad Budget
5 chapters · Chapter 1 free to read
Landing Pages and the Step Across
5 chapters · Chapter 1 free to read
Staying in Touch
5 chapters · Chapter 1 free to read
Brand and Demand
5 chapters · Chapter 1 free to read
Launching Something
5 chapters · Chapter 1 free to read
Marketing and Sales
5 chapters · Chapter 1 free to read
Hiring Help
5 chapters · Chapter 1 free to read
Your Own Marketing Career
5 chapters · Chapter 1 free to read