Chapter 3

Do people share good posts, or posts that flatter them?

Người ta chia sẻ vì bài hay, hay vì mình đẹp hơn?

The chapter's question

What makes someone share a post instead of just liking it?

Big idea

People share posts that make THEM look good. A viral CTA gives the sharer social currency, not the writer.

In this chapter

  1. Part 3.1

    Why People Share - Social Currency

    What is your post's share to like ratio, and does sharing it make the sharer look useful, express who they are or pass on a feeling?

  2. Part 3.2

    CTA Patterns That Drive Action

    How many calls to action does your latest viral post end with, and which single one will you keep at the end?

The reading for this chapter is inside Conan School

This chapter has 2 readings, with case stories and exercises. Chapter 1 of Viral Post Anatomy - Dissecting Posts with 2000+ Shares is free to read right here.

Read in Conan School

Chapters of Viral Post Anatomy - Dissecting Posts with 2000+ Shares

  1. 1.Does a post live or die in three seconds?
  2. 2.Can a dull middle kill a great opening?
  3. 3.Do people share good posts, or posts that flatter them?