Chapter 2

Can a dull middle kill a great opening?

Phần thân bài nhạt có giết một mở bài hay?

The chapter's question

What narrative structure makes people read a 500-word Facebook post to the very end?

Big idea

Viral posts follow invisible story patterns. The three most effective: Before/After, Tension Loop, and Stack Pattern.

In this chapter

  1. Part 2.1

    Before/After Transformation

    In the success story you plan to tell, what percentage of the words go to Before and Journey compared with After?

  2. Part 2.2

    Tension Loop and Stack Pattern

    In the knowledge post you are about to write, in which position does the strongest point sit, and can you move it to the end?

The reading for this chapter is inside Conan School

This chapter has 2 readings, with case stories and exercises. Chapter 1 of Viral Post Anatomy - Dissecting Posts with 2000+ Shares is free to read right here.

Read in Conan School

Chapters of Viral Post Anatomy - Dissecting Posts with 2000+ Shares

  1. 1.Does a post live or die in three seconds?
  2. 2.Can a dull middle kill a great opening?
  3. 3.Do people share good posts, or posts that flatter them?