Chapter 5

Is delivery the end of the sale, or the start?

Giao xong là xong việc, hay mới bắt đầu?

The chapter's question

What do customers see when they open my box?

Big idea

The unboxing moment is the last touchpoint you control.

In this chapter

  1. Part 5.1

    Low-Cost Unboxing

    What costs almost nothing and still makes a buyer remember?

  2. Part 5.2

    Instructions in the Box

    Does my product need instructions, and where are they?

  3. Part 5.3

    An Invitation to Return

    Is there anything in the box giving a reason to buy again?

  4. Part 5.4

    Asking for a Review at the Right Time

    How long after delivery should I ask for a review?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of From Shelf to Doorstep is free to read right here.

Read in Conan School

Chapters of From Shelf to Doorstep

  1. 1.Why worry about a few cents of packaging?
  2. 2.Is the cheapest carrier really the cheapest?
  3. 3.Are buyers angry about delays, or about silence?
  4. 4.Is a broken order a lost customer, or a chance?
  5. 5.Is delivery the end of the sale, or the start?