Chapter 3

Should a story fulfil expectations, or twist them?

Nên chiều kỳ vọng người nghe, hay bẻ ngoặt nó?

The chapter's question

How do you move from knowing tropes to systematically using them?

Big idea

Knowing tropes is not enough. The skill is in choosing the right trope, deciding fulfill or twist, and building a repeatable trope engine.

In this chapter

  1. Part 3.1

    Tropes and Customer Insight

    After interviewing 3 customers, which trope does each insight about what they fear, want and hate map to?

  2. Part 3.2

    Fulfill vs Twist a Trope

    Of your next 10 posts, how many fulfill and how many twist, and is that close to an 80 to 20 ratio?

  3. Part 3.3

    Building a Trope Engine

    How many tropes does next week's 5-post content calendar rotate, and which post still lacks a clear insight?

The reading for this chapter is inside Conan School

This chapter has 3 readings, with case stories and exercises. Chapter 1 of Tropes - Story DNA is free to read right here.

Read in Conan School

Chapters of Tropes - Story DNA

  1. 1.Do moving stories come from pure originality?
  2. 2.Do familiar story patterns make stories boring?
  3. 3.Should a story fulfil expectations, or twist them?