Chapter 2

Is the fridge equipment, or my priciest shelf space?

Tủ mát là thiết bị, hay là mét kệ đắt nhất?

The chapter's question

How much gross profit does each of my fridges bring in?

Big idea

A fridge is shelf space too, and it is the most expensive metre of shelf in the shop.

In this chapter

  1. Part 2.1

    Margin per Fridge

    How much profit per month do the goods in this fridge leave?

  2. Part 2.2

    Goods That Needn't Be Cold

    Is anything in the fridge that does not need to be cold?

  3. Part 2.3

    Which Shelf Sells

    Which shelf in the fridge do customers take from most?

  4. Part 2.4

    A Half-Empty Fridge

    What does a half-empty fridge tell customers?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of The Hum of the Fridge is free to read right here.

Read in Conan School

Chapters of The Hum of the Fridge

  1. 1.Is my fridge selling, or just eating electricity?
  2. 2.Is the fridge equipment, or my priciest shelf space?
  3. 3.Is the free fridge really free?
  4. 4.How long has the fridge been spoiling things unnoticed?
  5. 5.If the fridge still runs, why touch it?