Chapter 2

Is the rework their fault, or my brief's?

Làm lại hai lần là lỗi của bên làm, hay của brief?

The chapter's question

Does my brief state clearly what success is?

Big idea

A vague brief produces vague work, and you pay for both rounds of rework.

In this chapter

  1. Part 2.1

    Context and Goal

    Does the person receiving the brief understand why this matters?

  2. Part 2.2

    What You've Already Tried

    Have I told them what has already been tried?

  3. Part 2.3

    The Real Constraints

    Budget, timing, brand, how clearly have I stated them?

  4. Part 2.4

    What's Out of Scope

    Have I written down what is out of scope?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Hiring Help is free to read right here.

Read in Conan School

Chapters of Hiring Help

  1. 1.Is it safe to outsource what I don't understand?
  2. 2.Is the rework their fault, or my brief's?
  3. 3.Am I hiring an agency, or a few people?
  4. 4.Is paying for results always cheaper than paying hourly?
  5. 5.No criteria set: how will I know when to quit?