Chapter 2

Is strategy guessing the future, or mapping it?

Chọn tương lai cho doanh nghiệp là đoán, hay vẽ bản đồ?

The chapter's question

How do you systematically evaluate and choose between multiple possible futures?

Big idea

Strategy is not guessing. It is mapping possible futures, evaluating them with clear criteria, and committing fully to one path.

In this chapter

  1. Part 2.1

    The Future Map

    Besides what you do now, which 5 or more futures can you list, and who pays you in each?

  2. Part 2.2

    Evaluating Futures

    Scoring your futures 1 to 5 on the 5 criteria, which scores highest and what is your founder advantage there?

  3. Part 2.3

    Commitment and Focus

    What percentage of your work this week served the chosen future, and which 5 opportunities will you turn down in the next 12 months?

The reading for this chapter is inside Conan School

This chapter has 3 readings, with case stories and exercises. Chapter 1 of Strategy - Where to Play is free to read right here.

Read in Conan School

Chapters of Strategy - Where to Play

  1. 1.Is my sales plan actually a strategy?
  2. 2.Is strategy guessing the future, or mapping it?
  3. 3.Do more features make a stronger product?