Chapter 3

Is storytelling really just the content team's job?

Kể chuyện chỉ là việc của bộ phận nội dung thôi sao?

The chapter's question

How do you turn theory into practice, using stories to sell in social media, sales conversations, and brand building?

Big idea

Storyselling is not just a content strategy. It is a business operating system. Every touchpoint with the customer, from a Facebook post to a sales call to a brand manifesto, is an opportunity to tell a story that sells.

In this chapter

  1. Part 3.1

    Storyselling in Social Media Content

    Does your next post fit Hook, Tension, Twist, Lesson and CTA into under 200 words?

  2. Part 3.2

    Storyselling in Sales Conversations

    Next time a customer asks the price, which 30 second story will you tell before quoting the number?

  3. Part 3.3

    Storyselling in Brand Building

    When you ask 5 customers why they chose you, how many describe the same brand belief?

The reading for this chapter is inside Conan School

This chapter has 3 readings, with case stories and exercises. Chapter 1 of Storyselling - The Art of Storytelling to Sell is free to read right here.

Read in Conan School

Chapters of Storyselling - The Art of Storytelling to Sell

  1. 1.Do customers buy products, or stories about themselves?
  2. 2.Is a great sales story improvised, or built?
  3. 3.Is storytelling really just the content team's job?