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Chương 1
Do customers buy products, or stories about themselves?
Start with one question. Open one section. Read one story. Come back anytime.
Chapter Question & Big Idea
Chapter Sections / Các phần học
1.1
The Brain is Wired for Stories
1.2
From Storytelling to Storyselling
1.3
Why the Social Media Era Needs Storyselling
Read chapter 2
Is a great sales story improvised, or built?