Chapter 3

Do startups survive on ideas, or fast experiments?

Startup sống nhờ ý tưởng hay, hay nhờ thử nhanh?

The chapter's question

What is the actual process that successful startups follow?

Big idea

Startups follow a disciplined cycle of hypothesize, test, learn, and pivot, not a linear business plan.

In this chapter

  1. Part 3.1

    The Search for Product-Market Fit

    If you ask 10 users how they would feel without your product, how many answer very disappointed?

  2. Part 3.2

    The Lean Startup Approach

    Which riskiest hypothesis will your MVP, under 500k VND and under one week, test?

  3. Part 3.3

    Why Most Startups Fail

    If your project failed after 2 years, which of the 5 reasons you write down would you address first?

  4. Part 3.4

    Why Speed Matters

    From a feature idea to a user trying it, how many days does your team take?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Startup Thinking - How Startups Are Fundamentally Different From Traditional Businesses is free to read right here.

Read in Conan School

Chapters of Startup Thinking - How Startups Are Fundamentally Different From Traditional Businesses

  1. 1.Is a startup just a small business?
  2. 2.Does careful planning help a startup?
  3. 3.Do startups survive on ideas, or fast experiments?
  4. 4.Does founder thinking just mean taking more risks?