Chapter 2

Does careful planning help a startup?

Lập kế hoạch kỹ có giúp startup đi đúng hướng?

The chapter's question

How do startups and traditional businesses operate under completely different rules?

Big idea

Traditional businesses run on execution and predictability. Startups run on discovery and uncertainty. They follow opposite playbooks.

In this chapter

  1. Part 2.1

    Execution vs Discovery

    What are the 5 unknowns in your idea, and what is the cheapest experiment for the first one?

  2. Part 2.2

    Predictability vs Uncertainty

    Scoring 1 to 10 how well you know the customer, the price and the channel, what do the three scores add up to?

  3. Part 2.3

    Linear Growth vs Exponential Growth

    What does it cost your business today to serve one more customer?

  4. Part 2.4

    Local Market vs Global Market

    Could your product serve a customer in another country without adding premises or staff there?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Startup Thinking - How Startups Are Fundamentally Different From Traditional Businesses is free to read right here.

Read in Conan School

Chapters of Startup Thinking - How Startups Are Fundamentally Different From Traditional Businesses

  1. 1.Is a startup just a small business?
  2. 2.Does careful planning help a startup?
  3. 3.Do startups survive on ideas, or fast experiments?
  4. 4.Does founder thinking just mean taking more risks?