Chapter 2

Do guests choose their drink, or does the menu?

Khách tự chọn món, hay menu chọn hộ họ?

The chapter's question

Am I selling the drinks I want to sell, or the ones that happen to be on the top line?

Big idea

The menu decides what customers buy. Arranging the menu is arranging your revenue mix.

In this chapter

  1. Part 2.1

    Read the sales report first

    What does the 30-day sales report say is selling, and how does that differ from my gut?

  2. Part 2.2

    Fewer lines, bigger tickets

    How many lines on my menu does almost nobody order, and what happens to the average ticket if I remove them?

  3. Part 2.3

    The delivery-app price is a different menu

    How much does one drink sold through a delivery app leave after commission and packaging?

  4. Part 2.4

    Test new drinks on the chalkboard before printing the menu

    How can I test a new drink without reprinting the menu and buying a whole case of ingredients?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of The Drink Counter Handbook is free to read right here.

Read in Conan School

Chapters of The Drink Counter Handbook

  1. 1.Am I overpriced, or do I not know my cost?
  2. 2.Do guests choose their drink, or does the menu?
  3. 3.Is a slow bar really the staff's fault?
  4. 4.Can a recipe card replace me at the bar?
  5. 5.Does a full till mean the shop is making money?