Chapter 4

What draws guests more: discounts or kitchen stories?

Khuyến mãi hay chuyện trong bếp, cái nào kéo khách hơn?

The chapter's question

What happens in my kitchen that customers have never seen?

Big idea

A restaurant's most worthwhile story is how it makes its food, not its promotions.

In this chapter

  1. Part 4.1

    A Step Worth Filming

    Which step in my kitchen is worth letting customers see?

  2. Part 4.2

    Does the Cook Have a Name

    Do customers know who cooked their food?

  3. Part 4.3

    Where the Ingredients Come From

    What can I say about where my ingredients come from without overstating it?

  4. Part 4.4

    Where the Line Is

    Which sentence am I about to say that is not actually true?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of The Shop People Talk About is free to read right here.

Read in Conan School

Chapters of The Shop People Talk About

  1. 1.What do people remember about my place, if anything?
  2. 2.Is a bad review an insult, or kitchen data?
  3. 3.Do diners choose with their taste, or their eyes?
  4. 4.What draws guests more: discounts or kitchen stories?
  5. 5.Is my ad spend an investment, or just a habit?