Chapter 3

Do diners choose with their taste, or their eyes?

Khách chọn quán bằng vị giác, hay bằng tấm ảnh?

The chapter's question

Do my food photos online look like what arrives at the table?

Big idea

Customers decide where to eat before leaving home, and they decide by photos.

In this chapter

  1. Part 3.1

    Is a Phone Enough

    What are my food photos taken with, and at what time of day?

  2. Part 3.2

    Three Things Guests Check

    Opening hours, parking and prices, how many seconds to find all three?

  3. Part 3.3

    Who Updates the Page

    Who posts for my restaurant, and how often?

  4. Part 3.4

    Posting Without News

    On a day with no new dish, what do I post?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of The Shop People Talk About is free to read right here.

Read in Conan School

Chapters of The Shop People Talk About

  1. 1.What do people remember about my place, if anything?
  2. 2.Is a bad review an insult, or kitchen data?
  3. 3.Do diners choose with their taste, or their eyes?
  4. 4.What draws guests more: discounts or kitchen stories?
  5. 5.Is my ad spend an investment, or just a habit?