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Chương 1
Is my customer profile fact, or the boss's opinion?
Start with one question. Open one section. Read one story. Come back anytime.
Chapter Question & Big Idea
Chapter Sections / Các phần học
1.1
Demographics and Reasons
1.2
Who Wrote It and When
1.3
Data You Already Have
1.4
Which Parts Are Guesses
Read chapter 2
Can ten conversations beat a thousand surveys?