Chapter 4
Why doesn't dropping a losing product raise profit?
Bỏ sản phẩm lỗ, sao lãi chung không tăng?
The chapter's question
How much would dropping this product really save?
Big idea
Dropping a product does not save the overhead it is currently carrying.
In this chapter
Part 4.1
Costs That Go and Costs That Stay
Which costs disappear when the product disappears?
Part 4.2
Where the Overhead Goes
Whom does the overhead it carries fall onto instead?
Part 4.3
Revenue That Leaves With It
What else do the customers of this product buy?
Part 4.4
Decide Over What Horizon
How do the short-term and long-term answers differ?
The reading for this chapter is inside Conan School
This chapter has 4 readings, with case stories and exercises. Chapter 1 of What It Actually Costs is free to read right here.
Read in Conan School