Chapter 2

Should benefits I can't measure count as zero?

Lợi ích không đo được có nên bị tính bằng không?

The chapter's question

Does this spend create new revenue or save costs, and how much?

Big idea

A benefit that cannot be measured counts as zero in the spreadsheet, even if it is real.

In this chapter

  1. Part 2.1

    Saving or Earning

    Which kind of benefit is mine?

  2. Part 2.2

    Where the Number Comes From

    Who in the company confirms the benefit number?

  3. Part 2.3

    Benefits You Can't Measure

    How do I handle benefits that are hard to quantify?

  4. Part 2.4

    Optimistic Assumptions

    Which of my assumptions is too flattering?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of One Big Investment is free to read right here.

Read in Conan School

Chapters of One Big Investment

  1. 1.Is the purchase price the real price?
  2. 2.Should benefits I can't measure count as zero?
  3. 3.Is a simple measure worse than a correct one?
  4. 4.If I'm wrong, how bad does it get?
  5. 5.Who checks whether last year's investment paid off?