Chapter 2

Can hard work beat a bad industry structure?

Làm chăm hơn có kéo được lợi nhuận cả ngành lên?

The chapter's question

What forces determine profitability in your industry?

Big idea

Industry profitability is determined by industry structure, not hard work.

In this chapter

  1. Part 2.1

    The Big Picture - 5 Forces

    Scoring the five forces of your industry from 1 to 5, what is the total and which force scores highest?

  2. Part 2.2

    Supplier and Buyer Power

    What percentage of your revenue comes from your three largest customers, and how long would it take to replace your largest supplier?

  3. Part 2.3

    Threats - New Entrants and Substitutes

    How many months would someone with 1 billion VND need to copy your business?

The reading for this chapter is inside Conan School

This chapter has 3 readings, with case stories and exercises. Chapter 1 of Monopoly Strategy - The Art of Building Competitive Moats is free to read right here.

Read in Conan School

Chapters of Monopoly Strategy - The Art of Building Competitive Moats

  1. 1.Is beating competitors the right goal?
  2. 2.Can hard work beat a bad industry structure?
  3. 3.Is a moat found, or deliberately built?