Chapter 4

Is a renewal really decided in the final week?

Gia hạn được quyết ở tuần cuối, thật không?

The chapter's question

Which month does my next renewal fall in, and have I started on it?

Big idea

A renewal's outcome is decided three months before expiry, not in the final week.

In this chapter

  1. Part 4.1

    How Early to Start

    How many weeks ahead do I open the renewal conversation?

  2. Part 4.2

    Signs of a Non-Renewal

    Which three early signs must I watch for?

  3. Part 4.3

    When They Ask for a Discount

    What am I trading away when I keep a customer with a discount?

  4. Part 4.4

    Raising Price at Renewal

    How far ahead and by what means do I announce a price rise?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Your Easiest Revenue is free to read right here.

Read in Conan School

Chapters of Your Easiest Revenue

  1. 1.Do I know my customers, or just remember selling?
  2. 2.Do I call old customers for them, or quota?
  3. 3.Is upselling helping customers or squeezing them?
  4. 4.Is a renewal really decided in the final week?
  5. 5.When customers leave, does anyone ask why?