Chapter 4

Is the cheapest channel really the best deal?

Kênh rẻ nhất có phải kênh lời nhất?

The chapter's question

What does each of my channels cost per real customer?

Big idea

The cheapest channel per click can be the most expensive per real customer.

In this chapter

  1. Part 4.1

    From Click to Customer

    At which step does each channel lose people?

  2. Part 4.2

    Customer Quality by Channel

    Customers from which channel buy again most?

  3. Part 4.3

    Which Channel Is Saturated

    Which channel takes more money without producing more customers?

  4. Part 4.4

    When to Test a New Channel

    How much budget do I set aside for testing?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Which Channel Actually Pays is free to read right here.

Read in Conan School

Chapters of Which Channel Actually Pays

  1. 1.If every platform takes credit, who really sold?
  2. 2.Can a simple question beat the tracking data?
  3. 3.If I switch a channel off, will sales drop?
  4. 4.Is the cheapest channel really the best deal?
  5. 5.What good is being right if nobody agrees?