Chapter 3

If I switch a channel off, will sales drop?

Tắt một kênh đi thì doanh thu có giảm thật không?

The chapter's question

If I switched this channel off for two weeks, how much would I lose?

Big idea

The surest way to know what a channel contributes is to stop it and see what happens.

In this chapter

  1. Part 3.1

    Choosing What to Pause

    Which channel should I try switching off first?

  2. Part 3.2

    How Long to Pause

    Are two weeks enough, and what does that depend on?

  3. Part 3.3

    What to Watch

    While it is off, which metrics do I watch?

  4. Part 3.4

    The Risk of Testing

    If I switch off the wrong channel, how do I recover?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Which Channel Actually Pays is free to read right here.

Read in Conan School

Chapters of Which Channel Actually Pays

  1. 1.If every platform takes credit, who really sold?
  2. 2.Can a simple question beat the tracking data?
  3. 3.If I switch a channel off, will sales drop?
  4. 4.Is the cheapest channel really the best deal?
  5. 5.What good is being right if nobody agrees?