Chapter 5

Chasing trends: quick profit, or quick dead stock?

Đu trào lưu thì lãi nhanh, hay ôm hàng nhanh?

The chapter's question

How much should I order of a trend-driven item?

Big idea

Trend items make money fast and turn into dead stock just as fast, so order size is the most important decision.

In this chapter

  1. Part 5.1

    How Old Is the Trend

    When did this trend start somewhere else?

  2. Part 5.2

    Test Then Reorder

    How many units should my test batch be?

  3. Part 5.3

    Lead Time for Peak Season

    How many weeks ahead do I prepare for peak season?

  4. Part 5.4

    What's Left After the Season

    How much stock is left when the season ends, and what is the plan for it?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Stock That Sits is free to read right here.

Read in Conan School

Chapters of Stock That Sits

  1. 1.One more batch just to be safe: safe for whom?
  2. 2.What goes wrong when I reorder by gut feel?
  3. 3.Will slow stock sell if I just wait longer?
  4. 4.Three channels: triple the orders, or triple the trouble?
  5. 5.Chasing trends: quick profit, or quick dead stock?