Chapter 3

Is lasting content an expense or an asset?

Nội dung trường tồn là chi phí, hay tài sản?

The chapter's question

Who has successfully built a brand through Evergreen Content, and what can we learn from them?

Big idea

Every great brand has a library of Evergreen Content, it is an asset, not an expense.

In this chapter

  1. Part 3.1

    Vietnam Case Studies

    When you search your industry name plus "how to", is the top result evergreen or trending, and on which topic could you write a better article?

  2. Part 3.2

    US Case Studies

    Which concept in your industry still lacks a good explanation in Vietnamese, and what structure will you use to build that article?

  3. Part 3.3

    Building Your Personal Evergreen Content Library

    Among your 20 most recent pieces, what percentage is evergreen, and which 4 topics will you write in the first month?

The reading for this chapter is inside Conan School

This chapter has 3 readings, with case stories and exercises. Chapter 1 of Evergreen Content - Build Content That Lasts is free to read right here.

Read in Conan School

Chapters of Evergreen Content - Build Content That Lasts

  1. 1.Could my oldest post still be my best?
  2. 2.Does content last because of topic, or craft?
  3. 3.Is lasting content an expense or an asset?