Does content last because of topic, or craft?

The chapter's question

How do you turn an idea into content that remains valuable for years?

Big idea

Whether content is evergreen depends not on the TOPIC you choose, but on HOW you write about that topic.

In this chapter

1. Part 2.1

   Choosing the Right Topic

   Of the 3 topics you plan to write, which has the flattest 5-year search line and is tied to no year, tool or event?

2. Part 2.2

   Writing with a Timeless Structure

   In the article you are writing, how many sentences mention a year, a tool name or the word "recently" and need rewriting to be timeless?

3. Part 2.3

   Update Instead of Rewrite

   For your oldest evergreen article, does it need a light, medium or deep refresh, and which URL will you keep unchanged?

Chapters of Evergreen Content - Build Content That Lasts

1. 1.Could my oldest post still be my best?
2. 2.Does content last because of topic, or craft?
3. 3.Is lasting content an expense or an asset?