Chapter 5

Is opening a new shop harder than keeping the old?

Mở điểm mới khó, hay giữ điểm cũ khó hơn?

The chapter's question

How do I know two outlets are serving the same drink?

Big idea

After opening, the hardest part is not the new outlet but keeping the old one from slipping.

In this chapter

  1. Part 5.1

    Three Weekly Numbers

    Which three numbers do I look at each week for each location?

  2. Part 5.2

    Cross-Tasting

    How often does someone from one location taste the other's drinks?

  3. Part 5.3

    Why the First Slips

    Once I am there less often, what changes at the original location?

  4. Part 5.4

    When Two Is Enough

    Which number would tell me not to open a third?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of The Second Outlet is free to read right here.

Read in Conan School

Chapters of The Second Outlet

  1. 1.How do I copy a shop I never wrote down?
  2. 2.Can a great drink rescue the wrong location?
  3. 3.Is franchising fast growth, or letting go of quality?
  4. 4.Is a central kitchen cheaper once coordination is counted?
  5. 5.Is opening a new shop harder than keeping the old?