Chapter 2

Can a great drink rescue the wrong location?

Ly ngon có cứu được một mặt bằng chọn sai?

The chapter's question

What evidence do I use to say this location is right?

Big idea

For a drink shop, the wrong location cannot be fixed with good drinks.

In this chapter

  1. Part 2.1

    Counting Footfall

    How many times have I stood and counted people passing that door?

  2. Part 2.2

    Rent Against Forecast

    What share of projected revenue does the rent take?

  3. Part 2.3

    Cannibalising Yourself

    How far is the new site from the old one, and will it take its customers?

  4. Part 2.4

    Dangerous Lease Terms

    Which clause in the lease leaves me no way out?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of The Second Outlet is free to read right here.

Read in Conan School

Chapters of The Second Outlet

  1. 1.How do I copy a shop I never wrote down?
  2. 2.Can a great drink rescue the wrong location?
  3. 3.Is franchising fast growth, or letting go of quality?
  4. 4.Is a central kitchen cheaper once coordination is counted?
  5. 5.Is opening a new shop harder than keeping the old?