Chapter 3

Do you learn concrete writing from rules or examples?

Học viết cụ thể bằng lý thuyết, hay bằng nhìn ví dụ?

The chapter's question

How can side-by-side comparison of abstract vs concrete writing train your brain to default to concrete?

Big idea

The fastest way to learn concrete writing is not theory, it is seeing 20 pairs of before/after and physically feeling the difference.

In this chapter

  1. Part 3.1

    7 Before/After Pairs in Marketing

    Which 5 sentences on your sales page are claims without evidence, and what is the real evidence for each?

  2. Part 3.2

    7 Before/After Pairs in Storytelling

    In your latest story post, which visible action could replace each emotional adjective?

  3. Part 3.3

    6 Before/After Pairs in Email & Sales

    What exactly does the call to action on your website promise, for how long, and how much does the person who clicks get?

The reading for this chapter is inside Conan School

This chapter has 3 readings, with case stories and exercises. Chapter 1 of Concrete - Write to Be Understood is free to read right here.

Read in Conan School

Chapters of Concrete - Write to Be Understood

  1. 1.Does abstract writing make me sound smarter?
  2. 2.Do I lack words, or a picture readers can see?
  3. 3.Do you learn concrete writing from rules or examples?