Chapter 2

Do I lack words, or a picture readers can see?

Thiếu từ hay, hay thiếu một hình ảnh để người đọc thấy?

The chapter's question

What tools transform abstract concepts into vivid, sensory language?

Big idea

The secret to concrete writing is not vocabulary, it is the ability to translate concepts into human actions, sensory details, and specific numbers.

In this chapter

  1. Part 2.1

    Sensory Details

    In your latest customer testimonial, what did the customer say or do that you could quote word for word?

  2. Part 2.2

    Specific Numbers

    The result figure you report most often, what does it look like converted into hours, orders or people per day?

  3. Part 2.3

    Actions, Not States

    For each adjective you use to describe your company, which real action that customers have seen proves it?

The reading for this chapter is inside Conan School

This chapter has 3 readings, with case stories and exercises. Chapter 1 of Concrete - Write to Be Understood is free to read right here.

Read in Conan School

Chapters of Concrete - Write to Be Understood

  1. 1.Does abstract writing make me sound smarter?
  2. 2.Do I lack words, or a picture readers can see?
  3. 3.Do you learn concrete writing from rules or examples?