Chapter 2

Without a baseline, how can I prove any progress?

Không có mốc ban đầu, lấy gì chứng minh khách tiến bộ?

The chapter's question

Where was the customer before using the product?

Big idea

Without a baseline, every improvement is just a feeling.

In this chapter

  1. Part 2.1

    Asking for the Baseline

    When do I ask for the baseline number, and who do I ask?

  2. Part 2.2

    When There Is No Number

    If the customer has never measured, how do we measure together in the first week?

  3. Part 2.3

    Choosing One or Two Metrics

    Why track only a few metrics?

  4. Part 2.4

    Where to Record It

    Where should the baseline live so it can still be found six months later?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of The Number the Customer Takes Into the Meeting is free to read right here.

Read in Conan School

Chapters of The Number the Customer Takes Into the Meeting

  1. 1.Did they buy the product, or a change?
  2. 2.Without a baseline, how can I prove any progress?
  3. 3.Will customers trust numbers I calculated for them?
  4. 4.Why do great numbers still slip from the signer's mind?
  5. 5.Is renewal really decided at the renewal meeting?