Chapter 3

Is my best seller actually paying the rent?

Món bán chạy nhất có đang nuôi quán không?

The chapter's question

Of the thirty dishes I sell, which ones really keep the restaurant alive?

Big idea

A popular dish is not necessarily the dish that pays the rent. The menu is where those two get confused.

In this chapter

  1. Part 3.1

    Popular Dishes and Paying Dishes

    Which dishes top the list by portions sold, which top it by total gross margin, and where do the two lists part ways?

  2. Part 3.2

    Cutting the Menu Safely

    What tail of hidden cost does each menu item drag along, and what does the kitchen lose if I remove it?

  3. Part 3.3

    From Cost to Menu Price

    What number is each menu price set from, and how many đồng does it leave after the real cost?

  4. Part 3.4

    Add-ons and Set Deals

    When a guest adds an egg, extra meat or takes a set deal, how many đồng does the kitchen really gain per order?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of The Profitable Kitchen is free to read right here.

Read in Conan School

Chapters of The Profitable Kitchen

  1. 1.Am I paying for food, or for what disappears?
  2. 2.If the recipe is right, why is every bowl different?
  3. 3.Is my best seller actually paying the rent?
  4. 4.Busy every day, so why is the month still short?
  5. 5.Will today's costing still hold in three months?