Chapter 4

One roadmap, why tell it three different ways?

Một lộ trình, sao phải kể ba kiểu?

The chapter's question

How does presenting the roadmap to leadership differ from presenting it to sales?

Big idea

The same roadmap needs to be told three ways for three audiences.

In this chapter

  1. Part 4.1

    The Executive Version

    What does leadership need to see on one page?

  2. Part 4.2

    The Sales Version

    What is the sales team allowed to tell customers?

  3. Part 4.3

    The Team Version

    What else do engineers need to know to choose their own approach?

  4. Part 4.4

    Hard Questions in the Room

    How do I answer when asked why their department's work is not on the roadmap?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of The Map on the Wall is free to read right here.

Read in Conan School

Chapters of The Map on the Wall

  1. 1.Is a roadmap a promise or a decision tool?
  2. 2.Can a roadmap admit what it doesn't know?
  3. 3.Which roadmap item can't answer the question why?
  4. 4.One roadmap, why tell it three different ways?
  5. 5.Does changing the roadmap really break trust?