People Who Drink Coffee Every Morning
- Customer
- Someone buying a cup before work, nearly every day
- Context
- A daily habit whose cost appears only when a year is added up
The Jobs of someone buying the morning cup, where what they buy is neither only a drink nor only caffeine.
5 Jobs
- 01When I must focus first thing, I want to be alert exactly when needed, so I do not lose the first hour waiting to wake up.5 Pains · 5 Desired Outcomes · 5 Existing Solutions
- 02When I need to leave home to get work done, I want somewhere I can sit for hours, so I do not choose between concentrating and outstaying my welcome.5 Pains · 5 Desired Outcomes · 5 Existing Solutions
- 03When I am cutting sugar, I want to order something that suits me, so I do not have to drop the habit of going out with everyone.5 Pains · 5 Desired Outcomes · 5 Existing Solutions
- 04When I need a private conversation, I want a place where it can actually happen, so the conversation is not ruined by the choice of venue.5 Pains · 5 Desired Outcomes · 5 Existing Solutions
- 05When I buy a cup nearly every day, I want to keep the habit affordable, so I do not have to give up a small thing I genuinely like.5 Pains · 5 Desired Outcomes · 5 Existing Solutions