People Learning About Coffee
- Customer
- Someone wanting to understand what they drink
- Context
- Learning where every source has something to sell
The Jobs of someone wanting to tell real quality apart in a field thick with vocabulary.
5 Jobs
- 01When I drink coffee daily without being able to name what I like, I want to understand which flavours suit me, so I buy deliberately rather than by chance.5 Pains · 5 Desired Outcomes · 5 Existing Solutions
- 02When brewing the same beans at home, I want the cup the shop produces, so I am not paying shop prices daily.5 Pains · 5 Desired Outcomes · 5 Existing Solutions
- 03When buying beans, I want to know when they were roasted and where they came from, so I do not pay fresh prices for stale.5 Pains · 5 Desired Outcomes · 5 Existing Solutions
- 04When paying a high price for beans, I want to know what reaches the grower, so my choice means something rather than being a line of text on a bag.5 Pains · 5 Desired Outcomes · 5 Existing Solutions
- 05When I want to go deeper into what I drink, I want people who share the interest, so I am not working it out alone for years.5 Pains · 5 Desired Outcomes · 5 Existing Solutions
The four perspectives are for Pro Members
The Job statements in this Set are open to everyone. Pains, Desired Outcomes, Existing Solutions and Opportunity Gaps live inside the community, for Pro Members.
See Pro Member