Health & Fitness

People Who Want to Get Fitter and Have Not Started

Customer
A working adult who wants to train and has not kept it up
Context
An intention repeated for years that never became a habit

The Jobs of someone who has started many times and stopped many times, not for want of information, but for the things nobody sells a solution to.

5 Jobs

  1. 01When I walk into a gym for the first time, I want to know what to do, so I do not stand there feeling out of place and never come back.5 Pains · 5 Desired Outcomes · 5 Existing Solutions
  2. 02When the initial motivation has gone, I want to keep training anyway, so I do not repeat the start-and-stop cycle of previous years.5 Pains · 5 Desired Outcomes · 5 Existing Solutions
  3. 03When every source says something different about eating and training, I want to know what to trust, so I am not changing approach every six months.5 Pains · 5 Desired Outcomes · 5 Existing Solutions
  4. 04When my schedule keeps changing, I want to keep training anyway, so it is not the first thing dropped whenever things get busy.5 Pains · 5 Desired Outcomes · 5 Existing Solutions
  5. 05When I have an existing health problem, I want to train without making it worse, so I do not choose between sitting still and taking a risk.5 Pains · 5 Desired Outcomes · 5 Existing Solutions