Beauty

People Buying Cosmetics as Gifts

Customer
Someone buying for another person
Context
Choosing for someone whose habits you do not know

The Jobs of someone choosing something deeply personal on another person behalf.

5 Jobs

  1. 01When I buy cosmetics as a gift, I want something the recipient can actually use, so it does not sit in a drawer.5 Pains · 5 Desired Outcomes · 5 Existing Solutions
  2. 02When I give a gift, I want it to look considered, so it does not read as something bought in haste.5 Pains · 5 Desired Outcomes · 5 Existing Solutions
  3. 03When I buy an expensive gift, I want certainty it is genuine, so the gift does not become an embarrassment.5 Pains · 5 Desired Outcomes · 5 Existing Solutions
  4. 04When I must buy for ten people at once, I want it done efficiently, so it does not consume a week.5 Pains · 5 Desired Outcomes · 5 Existing Solutions
  5. 05When I must give to someone I hardly know, I want something that cannot be wrong, so the gift does not create awkwardness.5 Pains · 5 Desired Outcomes · 5 Existing Solutions

The four perspectives are for Pro Members

The Job statements in this Set are open to everyone. Pains, Desired Outcomes, Existing Solutions and Opportunity Gaps live inside the community, for Pro Members.

See Pro Member