DrinkA parent choosing drinks for a child
When buying a drink for my child, I want to know what is in it, so I am not guessing each time I hand over a carton.
Khi mua đồ uống cho con, tôi muốn biết trong đó có gì, để không phải đoán mỗi lần đưa con một hộp.
Job context
- Who
- A parent choosing drinks for a child
- When
- When shopping and when out with the child
- Trigger
- A carton labelled fruit juice that is mostly sugar
- Situation
- Labels are written to sell rather than to compare
- Constraints
- The decision is made in seconds in an aisle
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