Food

People Buying Ready Meals

Customer
Someone buying prepared food instead of cooking
Context
Wanting speed and still wanting a home meal

The Jobs of someone wanting a decent meal without cooking, and without feeling they cut a corner.

5 Jobs

  1. 01When I get home with no energy to cook, I want a decent meal in ten minutes, so I am not choosing between tiredness and eating badly.5 Pains · 5 Desired Outcomes · 5 Existing Solutions
  2. 02When buying a prepared dish, I want to know what is in it, so I am not trusting a label that says very little.5 Pains · 5 Desired Outcomes · 5 Existing Solutions
  3. 03When buying prepared food every week, I want to see what it costs, so the end of the month is not a shock.5 Pains · 5 Desired Outcomes · 5 Existing Solutions
  4. 04When buying prepared food for the family, I want something everyone will eat, so dinner does not become three separate meals.5 Pains · 5 Desired Outcomes · 5 Existing Solutions
  5. 05When asked to bring a dish to a gathering I have no time to cook for, I want to bring something bought without embarrassment, so I still contribute like everyone else.5 Pains · 5 Desired Outcomes · 5 Existing Solutions

The four perspectives are for Pro Members

The Job statements in this Set are open to everyone. Pains, Desired Outcomes, Existing Solutions and Opportunity Gaps live inside the community, for Pro Members.

See Pro Member