Founder

Small Investors in New Companies

Customer
Someone putting money into an unproven company
Context
No information and no rights

The Jobs of someone handing money to a party they have no way to oversee.

5 Jobs

  1. 01When I put money into a young company, I want to know what is actually happening, so I am not hearing only the part chosen to be told.5 Pains · 5 Desired Outcomes · 5 Existing Solutions
  2. 02When I hold a small share in a private company, I want to know what it is worth, so I am not counting a number that is not real.5 Pains · 5 Desired Outcomes · 5 Existing Solutions
  3. 03When the company raises again, I want to decide rightly whether to add, so I am not throwing more after what is gone.5 Pains · 5 Desired Outcomes · 5 Existing Solutions
  4. 04When my investment is going nowhere, I want to be able to close it, so I am not holding a line in the portfolio for ever.5 Pains · 5 Desired Outcomes · 5 Existing Solutions
  5. 05When I invest in the company of somebody I know, I want to keep both the money and the friendship, so an investment does not cost me a friend.5 Pains · 5 Desired Outcomes · 5 Existing Solutions

The four perspectives are for Pro Members

The Job statements in this Set are open to everyone. Pains, Desired Outcomes, Existing Solutions and Opportunity Gaps live inside the community, for Pro Members.

See Pro Member