Hospitality & Travel

Older Travellers

Customer
An older person travelling
Context
Needs about pace and access that nobody asks about

The Jobs of someone for whom every packaged itinerary assumes a different body.

5 Jobs

  1. 01When I am past seventy, I want to know whether a trip is within my capacity, so I do not find out on arrival that it is not.5 Pains · 5 Desired Outcomes · 5 Existing Solutions
  2. 02When I travel with an existing condition, I want to be able to cope if something happens, so I am not staying home out of fear.5 Pains · 5 Desired Outcomes · 5 Existing Solutions
  3. 03When moving about has become harder, I want to get around easily, so the trip is not a series of obstacles.5 Pains · 5 Desired Outcomes · 5 Existing Solutions
  4. 04When I travel alone at this age, I want to be both safe and not alone, so I am not waiting for a companion to go anywhere.5 Pains · 5 Desired Outcomes · 5 Existing Solutions
  5. 05When I keep a fixed routine, I want to hold it while travelling, so the trip does not cost weeks afterwards.5 Pains · 5 Desired Outcomes · 5 Existing Solutions

The four perspectives are for Pro Members

The Job statements in this Set are open to everyone. Pains, Desired Outcomes, Existing Solutions and Opportunity Gaps live inside the community, for Pro Members.

See Pro Member