Marketing

The People Advertising Is Aimed At

Customer
Someone who uses the internet daily
Context
Paying for a free service with something they cannot price

The Jobs of whoever stands at the receiving end of the marketing trade, the person every method targets and none serves.

5 Jobs

  1. 01When I use a free service, I want to know where my information goes, so I am not trading away something I never priced.5 Pains · 5 Desired Outcomes · 5 Existing Solutions
  2. 02When I am reading or watching something, I want to get through it, so I am not fighting the page I am using.5 Pains · 5 Desired Outcomes · 5 Existing Solutions
  3. 03When a product promises something, I want to know whether the promise is real, so I do not buy on a sentence written carefully enough not to be false.5 Pains · 5 Desired Outcomes · 5 Existing Solutions
  4. 04When my child uses a phone or a computer, I want to know how they are being targeted, so I do not leave a child to systems designed to hold adults.5 Pains · 5 Desired Outcomes · 5 Existing Solutions
  5. 05When someone I follow recommends a product, I want to know whether they mean it, so I do not buy because of a relationship I mistook for real.5 Pains · 5 Desired Outcomes · 5 Existing Solutions