Chapter 5

Does my job end at the signature?

Ký xong là hết việc của người bán?

The chapter's question

Right after signing, who does my customer meet and what do they learn?

Big idea

The handoff decides whether the customer renews, and that starts on signing day.

In this chapter

  1. Part 5.1

    Handing Over Internally

    What does the delivery team receive about this customer?

  2. Part 5.2

    What You Promised

    Is every promise I made written down for the team that follows?

  3. Part 5.3

    The First Thirty Days

    What does a new customer need to see in the first month?

  4. Part 5.4

    Asking for a Referral

    When is the right moment to ask a customer for a referral?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of From Yes to Signature is free to read right here.

Read in Conan School

Chapters of From Yes to Signature

  1. 1.They said yes, so why no signature?
  2. 2.Is procurement a blocker, or another buyer to win?
  3. 3.Is leaving contract terms until last really safe?
  4. 4.Why do nearly signed deals die?
  5. 5.Does my job end at the signature?