Chapter 4

Does targeting matter more than what the ad says?

Nhắm đúng người có quan trọng bằng nói đúng câu?

The chapter's question

When did my ad creative last change?

Big idea

In most accounts, what decides results is the ad creative, not the targeting.

In this chapter

  1. Part 4.1

    When Creative Fatigues

    After how many days do results start to decline?

  2. Part 4.2

    How Many Variants

    How many versions should one flight run?

  3. Part 4.3

    What to Change First

    Image, opening line or offer, which do I change first?

  4. Part 4.4

    Learning From Winners

    What do my best-performing creatives have in common?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of The Ad Budget is free to read right here.

Read in Conan School

Chapters of The Ad Budget

  1. 1.Is the approved budget what I should spend?
  2. 2.Who is the ad platform really optimizing for?
  3. 3.Am I scaling on data, or on excitement?
  4. 4.Does targeting matter more than what the ad says?
  5. 5.Are my customers mine, or rented by the month?